In a groundbreaking development for the Indian skincare industry, Mumbai-based health-tech platform Skin Beyond Borders (SkinBB) has unveiled its innovative Skincare Metaverse on skinbb.com. This revolutionary digital ecosystem blends cutting-edge AI technology with clinical expertise, creating a dynamic space for consumers, dermatologists, and industry players to collaborate seamlessly.
At the core of this platform is LabelLooker 1.0, an AI-powered ingredient scanning tool designed to help users decode product labels. Backed by Ingredipedia, a proprietary ingredient database developed in collaboration with VES College of Pharmacy (VESCOP), Mumbai, LabelLooker 1.0 currently hosts over 1,000 ingredients and is expanding regularly. The feature represents a major leap in making skincare knowledge more transparent and accessible.
As per the press release, SkinBB’s community hub allows users to directly connect with dermatologists, fostering a supportive environment for skincare education. The platform aims to onboard over 100 dermatologists, providing expert advice and personalized guidance to its users. For industry partners, SkinBB offers free product listings, real-time market insights, and direct consumer engagement, promoting data-driven product development.
Ajit Marathe, Founder & Chief Innovation Officer of SkinBB, describes the platform as a “Skincare Confluence” where science, consumer needs, and industry innovation intersect. “Our mission is to democratize skincare knowledge using technology. By offering free, science-based education, we aim to bridge the information gap between consumers, clinicians, and industry professionals worldwide,” he said.
Co-founder and dermatologist Dr. Soma Sarkar, emphasized the platform’s commitment to unbiased, science-backed information. “Consumers today seek transparency and evidence-based knowledge. SkinBB provides exactly that, empowering users to make informed skincare decisions,” she explained.
Backing this vision, Dr. Pravin Banodkar, Co-Founder of SkinBB, noted, “The skincare industry faces a paradox of high product demand but low consumer education. SkinBB aims to tackle this by providing accessible, yet scientifically rigorous, information to bridge this gap.
SkinBB’s launch is accompanied by the #UnlabelTheTruth campaign, promoting awareness about the importance of understanding skincare product ingredients and encouraging transparency in the industry. The platform is set to evolve with upcoming features like LabelLooker 2.0, offering personalized skincare regimen recommendations and AI-powered virtual skin assessments.
As SkinBB continues to push boundaries in skincare education and transparency, it aims to reshape the market, setting new standards for consumer empowerment and industry accountability.