NRoute, a leading health and fitness supplement company, has launched Heartisafe, its latest innovation designed to support and enhance cardiovascular health. The new supplement features a potent proprietary blend of Fruitflow®—a patented tomato extract—and Grape Seed Extract.
A New Focus on Blood Flow in Heart Care
Traditionally, heart health conversations emphasise cholesterol levels and blood pressure control. However, Heartisafe shifts the focus to an often-overlooked yet critical factor: healthy blood flow. By leveraging natural bioactive compounds, the formulation helps smooth blood platelets and maintain optimal circulation, both of which are essential for long-term heart health.
Science-Backed Ingredients with Proven Benefits
What sets Heartisafe apart is its strong scientific foundation. Its key ingredient, Fruitflow®, is a water-soluble extract derived from the jelly surrounding the seeds of sun-ripened tomatoes. Backed by more than 90 clinical studies, Fruitflow is the outcome of years of rigorous research.
As per the press release, developed by Dr. Asim K. Duttaroy, an internationally recognised scientist with multiple global patents in cardiovascular health, Fruitflow is the world’s only natural antiplatelet to receive an approved health claim from the European Food Safety Authority (EFSA). It works by reducing platelet aggregation, while the inclusion of Grape Seed Extract further supports cardiovascular health by strengthening blood vessel walls.
Addressing India’s Growing Heart Health Challenge
Speaking on the launch, Nimish Thaker, CEO of NRoute, underscored the urgent need for preventive heart health solutions in India. He noted that the country faces a high burden of heart disease due to modern lifestyles and associated comorbidities. While advances in curative care continue, preventive daily heart support remains limited.
Accordingly, he explained that Heartisafe bridges this gap by offering an easy, preventive approach to cardiovascular care. He also emphasised that blood flow can fluctuate throughout the day depending on lifestyle factors, making it crucial to support clear vessels and smooth circulation to reduce the risk of harmful clots.
Fast-Acting Formula and Easy Daily Use
In terms of performance, Heartisafe begins working within 1.5 hours of consumption and remains effective for up to 18 hours. The recommended dosage is two capsules daily, making it simple to incorporate into everyday routines.
Availability and Future Product Plans
Heartisafe is now available for purchase on the official NRoute website and through select retail partners across India. Each pack contains 30 capsules and is priced at ₹800.
Looking ahead, NRoute plans to expand its product portfolio with the upcoming launch of Veg Collagen and Veg Omega-3 supplements, further strengthening its focus on preventive and wellness-driven nutrition solutions.