Leeford Healthcare Limited, one of India’s leading healthcare companies, has announced a strategic investment of ₹200 crore over the next three years to rapidly expand its Orthopedic and Mobility Aids division. With this move, the company signals a strong push into India’s fast-growing preventive healthcare and rehabilitation market.
Tiger Shroff Named Brand Ambassador; ‘Fit Raho, Hit Raho’ Campaign Launched
As part of this expansion, Leeford Healthcare Limited has unveiled action superstar and fitness icon Tiger Shroff as the Brand Ambassador for its orthopedic and mobility aids portfolio. Simultaneously, the company has launched its nationwide campaign, ‘Fit Raho, Hit Raho’, aimed at promoting active living, prevention, and recovery.
Orthopedic and Mobility Aids Market Poised for Rapid Growth
Currently valued at ₹2,500 crore annually, India’s orthopedic supports and mobility aids market is projected to grow to ₹8,000 crore by 2030. This growth is being driven by rising lifestyle disorders, increasing sports injuries, an ageing population, and growing awareness of preventive healthcare. Against this backdrop, Leeford Healthcare Limited’s investment strategy focuses on manufacturing upgrades, new product development, digital-first marketing, clinical engagement, and deeper retail penetration across urban and rural markets.
Manufacturing Expansion to Strengthen ‘Make in India’
Commenting on the investment plan, Mrs. Neha Gupta, Director, Leeford Healthcare Limited, stated that a significant portion of the ₹200 crore investment will be directed toward upgrading the company’s orthopedic and mobility aids manufacturing facilities. Through this, the company aims to strengthen the ‘Make in India’ initiative. Meanwhile, the remaining funds will support marketing, advertising, and expansion into newer towns, alongside plans to extend the company’s geographical reach across a majority of India’s pincodes.
Balanced Growth Across Urban and Rural Markets
As per the press release, Leeford Healthcare Limited sees strong growth opportunities across both urban and rural India. While urban demand is largely driven by lifestyle-related issues, rural growth is being fuelled by ageing populations and improved access to affordable care. Growth is expected across online and offline channels, supported by the company’s expanding digital footprint and its extensive sales and distribution network. Importantly, Leeford Healthcare Limited continues to offer mass-market pricing while delivering high-quality, clinically aligned products, thereby ensuring access at scale.
‘Fit Raho, Hit Raho’ Repositions Orthopedic Aids as Lifestyle Essentials
Through the ‘Fit Raho, Hit Raho’ campaign, Leeford Healthcare Limited is redefining orthopedic and mobility aids as everyday lifestyle companions. Rather than limiting their use to post-injury recovery, the campaign promotes these supports as tools for prevention, rehabilitation, and sustained active living.
Leadership Emphasises Preventive and Proactive Care
Highlighting the company’s vision, Mrs. Gupta noted that India is facing a silent epidemic of musculoskeletal disorders. She emphasised that Leeford Healthcare Limited aims to combine clinical credibility with everyday relevance by making high-quality, affordable mobility aids widely available. With Tiger Shroff as the face of the campaign, the company seeks to inspire millions to adopt orthopedic supports not only for treatment but also for long-term prevention and resilience.
Tiger Shroff Aligns Fitness Philosophy with Campaign Vision
Sharing his perspective, Tiger Shroff expressed pride in partnering with Leeford Healthcare Limited on a campaign that champions movement as a daily habit. He highlighted that true fitness involves protecting the body, preventing injuries, and recovering effectively. According to him, orthopedic and mobility aids should form an integral part of an active lifestyle, much like gym gear or other fitness essentials. He added that Leeford Healthcare Limited’s vision of accessibility strongly resonates with his own fitness philosophy.
Expanding Product Portfolio to Address Mass-Market Needs
Launched in 2023, Leeford Healthcare Limited’s orthopedic and mobility aids portfolio was created to bridge a critical gap where quality supports were either expensive or inaccessible. Today, the portfolio includes 32 clinically aligned products such as lumbar belts, posture correctors, cervical collars, knee caps, wrist and ankle supports, and sports recovery aids. Going forward, the company plans to expand the portfolio to 50 products by the end of FY 2026–27, with 20 new launches focused on rehabilitation, prevention, and sports wellness.
Strong Manufacturing and Distribution Backbone
All products are manufactured at Leeford Healthcare Limited’s WHO-GMP and ISO-certified facility in Ludhiana. The company currently reaches over 12 lakh retail touchpoints across India, with orthopedic products available in 1 lakh outlets. Leveraging this extensive network, Leeford Healthcare Limited plans to double its orthopedic retail presence to 2 lakh outlets by Q2 of FY 2026–27. This expansion will be further supported by a strong presence across leading e-commerce and quick-commerce platforms.
Clinically Aligned Products Designed for Everyday Use
According to Mr. Sidhant Gupta, Director, Leeford Healthcare Limited, the company’s key differentiation lies in offering products that are both medically credible and accessible. Designed in consultation with clinicians and physiotherapists, these products complement prescribed therapy while empowering individuals to use them proactively in daily life. By integrating orthopedic supports into conservative care pathways, the company enables users to prevent injuries, sustain movement, and recover more effectively.
Integrated Campaign Rollout Across Channels
Conceptualised by Schbang, Mumbai, and produced by Hogarth, the ‘Fit Raho, Hit Raho’ campaign will spotlight key products such as the Posture Corrector Belt, Knee Cap, and Abs Wrap (Tummy Trimmer). The campaign will roll out through digital films, in-store activations, clinician partnerships, and awareness drives. In addition, Leeford Healthcare Limited will expand medical engagement through workplace ergonomic initiatives, rural orthopedic screening camps, and physiotherapist training programmes.
Positioned for the Next Phase of Orthopedic Innovation
Looking ahead, the orthopedic and mobility aids category is expected to evolve rapidly over the next three to five years. Emerging sports such as pickleball and paddleball, new fitness formats like Hyrox, and a broader shift toward lifestyle-led fitness are driving early adoption of preventive supports. While orthopedic products were once viewed primarily through a treatment lens, precautionary usage has gained widespread acceptance. Supported by in-house manufacturing, cost efficiencies, and a strong distribution network, Leeford Healthcare Limited is well positioned to deliver affordable, lifestyle-oriented orthopedic solutions at scale.