Nova IVF Fertility, located in Banjara Hills, Hyderabad, has taken a significant technological leap by integrating Artificial Intelligence (AI) into its IVF laboratories. This advancement aims to enhance precision in embryo selection, ultimately improving pregnancy success rates.
AI-Powered Embryo Selection Now in Hyderabad
Nova IVF Fertility has introduced an advanced AI tool named Vita Embryo, designed to support embryologists in identifying the healthiest embryos for implantation. This AI system evaluates subtle indicators in embryo development that may not be visible to the human eye, acting as a second layer of verification.
As per a press release, global studies show that using AI in embryo selection can boost pregnancy outcomes by up to 12%. Nova has already implemented this technology in its IVF centers at Banjara Hills and Kukatpally in Hyderabad.
Enhancing Accuracy and Reducing IVF Cycles
Traditionally, embryo selection relies solely on the expertise of embryologists. With AI integration, each embryo undergoes a dual-checking process. This increases the precision of embryo grading and potentially shortens the time taken to achieve a successful pregnancy.
Dr. Hima Deepthi, Clinical Director and Fertility Specialist at Nova IVF Fertility, Banjara Hills, shared,
“Given that at least 1 in 4 couples face infertility issues, improving accuracy in embryo selection is crucial. By using AI as a second-opinion tool, we ensure embryos are chosen with the best potential for pregnancy.”
She added that 90% of IVF cycles at Nova use the couple’s own eggs and sperm, highlighting the importance of accurate selection to maximize success.
Improved Transparency Through Technology
To build trust and ensure transparency, Nova IVF Fertility uses an Electronic Witnessing System in its labs. This system assigns a unique barcode or chip to every gamete and embryo. Before any procedure, the system verifies the match, alerting embryologists in real time if any discrepancy arises.
This digital tracking system reassures patients, especially the 30% of couples who inquire about the use of their own genetic material, that every step is monitored and authenticated.
Shifts in Infertility Trends Among Couples
Fertility specialists at Nova IVF Hyderabad have observed a significant shift in patient profiles over recent years. Unlike five or six years ago, when couples sought IVF primarily for conditions like endometriosis or blocked fallopian tubes, today, age-related and lifestyle-related fertility decline are the leading factors.
Dr. Durga Vytla, Senior Fertility Specialist at Nova IVF Fertility, noted,
“We’re seeing more women in their late 30s and early 40s dealing with decreased egg quality and quantity. Male infertility also contributes to 30-40% of cases, often linked to stress, poor lifestyle habits, or steroid use.”
Among women, PCOS affects 25–30%, and low ovarian reserve is now being diagnosed in women as young as their late 20s, signaling the need for earlier intervention.
Rise in Egg Freezing Among Career-Oriented Women
With growing awareness around fertility, Nova IVF Fertility is receiving increasing interest in egg freezing—with 50 to 100 queries annually, mainly from unmarried women. Many of these women are professionals from IT, healthcare, media, and entertainment industries, exploring egg preservation as a proactive fertility choice.
In some cases, medical conditions such as cancer or endometriosis also prompt patients to consider egg freezing.
Expanding Access to Fertility Care in Telangana
Nova IVF Fertility has a strong presence across Hyderabad, with centers located in Banjara Hills, Kukatpally, LB Nagar, and AS Rao Nagar. The fertility network also extends to Warangal, ensuring that couples across Telangana have access to quality fertility treatments supported by modern technologies.
About Nova IVF Fertility
Nova IVF Fertility (NIF) stands as India’s leading and fastest-growing chain of fertility and IVF centers. A part of Asia Healthcare Holdings, NIF has enabled over 95,000+ clinical pregnancies through state-of-the-art reproductive technologies.
Nova has over 100 centers across 60+ cities. It unites internationally trained embryologists and fertility experts. They provide personalized, ethical, and evidence-based treatments. The centers provide a full range of fertility services, including medical management, basic ART, and advanced ART procedures. All treatments are tailored to the unique needs of each couple.