NRoute, a nutraceutical company focused on preventive nutrition and healthy ageing, recently hosted a scientific session in Mumbai to introduce Heartisafe, its latest cardiovascular health formulation. The event brought together leading healthcare experts to discuss science-driven, nutrition-based strategies for heart protection that go beyond traditional cholesterol-centric models.
As per the press release, designed to support early cardiovascular prevention, Heartisafe features a proprietary blend of Fruitflow®—a patented tomato extract—and Grape Seed Extract. Cardiovascular scientist Dr. Asim Duttaroy developed the formulation to address underlying risk factors that often remain undetected in routine heart assessments.
A Science-Backed Vision for Preventive Heart Care
During the session, Mr. Nimish Thaker, CEO of NRoute, reaffirmed the company’s commitment to evidence-based preventive nutrition. He emphasised NRoute’s focus on globally researched, clinically validated ingredients to address India’s growing cardiovascular disease burden.
Adding to the scientific context, Mr. Shawn Lee from dsm-firmenich detailed Fruitflow®’s strong research foundation. He highlighted its extensive clinical validation, approval by the European Food Safety Authority (EFSA), and adoption across more than 75 countries worldwide.
Understanding Hidden Triggers of Cardiac Events
Dr. Asim Duttaroy explained that platelet hyperactivity and chronic low-grade inflammation frequently act as early triggers of sudden cardiac events—even in individuals with normal cholesterol levels. Therefore, he stressed the importance of targeting these overlooked risk factors for effective primary prevention.
Dr. Akshay Shah, COO of NRoute, further noted that Heartisafe, formulated with Fruitflow® and Grape Seed Extract, offers a science-led nutritional solution aimed at reducing cardiovascular risk before disease onset.
How Heartisafe Supports Heart Health
Managing Platelet Hyperactivity
One of the silent contributors to heart attacks is platelet “spikiness,” or excessive platelet activation. This condition can develop long before cholesterol levels rise or arterial blockages form. Heartisafe helps regulate platelet activity, promoting smoother blood flow and reducing the risk of unwanted clot formation—without interfering with the body’s natural healing processes.
Reducing Chronic Low-Grade Inflammation
Low-grade inflammation gradually damages blood vessels and increases the risk of heart attacks and strokes, often without noticeable symptoms. By supporting the body’s natural anti-inflammatory pathways, Fruitflow® helps protect vascular health and supports long-term cardiovascular wellbeing when consumed regularly.
Supporting Blood Pressure Balance and Vascular Health
Healthy blood pressure depends not only on numbers but also on flexible, well-functioning blood vessels. By improving circulation and supporting vascular integrity, Heartisafe helps maintain balanced blood pressure, particularly in individuals affected by chronic stress and sedentary lifestyles.
Enhancing Circulation and Post-Workout Recovery
Efficient circulation plays a vital role in delivering oxygen and nutrients after physical activity. Heartisafe supports smoother blood flow during and after exercise, aiding recovery and strengthening overall cardiovascular performance—making it suitable for active adults and fitness-focused individuals.
A Safer Alternative for Daily Heart Care
Fruitflow® delivers benefits comparable to low-dose aspirin, but without associated risks such as gastric irritation, bleeding, or long-term safety concerns. Consequently, Heartisafe offers a safe, nutrition-based option for daily cardiovascular support without reliance on medication.
Primary Prevention of Heart Attacks
Heartisafe focuses on prevention rather than post-event management. By addressing platelet activity, inflammation, and circulation early, it helps reduce the hidden drivers of sudden cardiac events—even in people whose cholesterol reports appear normal.
Who Can Benefit Most from Heartisafe
Individuals Under Chronic Stress
Chronic stress activates platelets and inflammatory pathways. Heartisafe helps counter these effects and supports long-term cardiovascular resilience.
Urban Populations Exposed to Pollution
Environmental pollution increases inflammation and damages blood vessels. Heartisafe supports vascular health, making it particularly relevant for urban lifestyles.
Adults Aged 40 Years and Above
With age, blood vessels lose flexibility and platelet activity increases. Heartisafe supports proactive heart care before serious cardiovascular issues develop.
Smokers and Former Smokers
Smoking elevates clot risk and accelerates vascular damage. Heartisafe helps support healthier blood flow and long-term vascular protection.
People Living with Diabetes
Diabetes heightens inflammation, platelet activation, and circulation problems, increasing cardiovascular risk. Heartisafe supports vascular function and smoother blood flow for added heart protection.
Individuals with Obesity
Obesity contributes to inflammation, impaired circulation, and increased clot risk. Heartisafe helps promote better blood flow and sustained vascular health.
Why Choose Heartisafe
Heart problems often develop silently
Normal cholesterol does not always indicate low cardiovascular risk
Stress and inflammation play a critical role in heart disease
Early prevention delivers the greatest long-term benefits
Fruitflow® is clinically proven and globally trusted
Heartisafe supports heart health without medicine-related risks
By combining modern cardiovascular science with everyday nutrition, Heartisafe offers a simple, safe, and sustainable approach to preventive heart care.