In a world where technology delivers groceries in minutes, women’s healthcare often remains slow, intimidating, and inaccessible. As highlighted by The Better India, Pinky Promise is working to change that reality. Founded in 2022, the platform offers chat-first, doctor-led gynaecological care designed to feel private, approachable, and judgment-free.
A Vision Rooted in Lived Experience
Divya Kamerkar (34), CEO and co-founder of Pinky Promise, built the platform after navigating her own PCOS journey. A Yale-trained biologist with public health experience across Sub-Saharan Africa and India, Divya wanted care to feel like a “pinky promise” — safe, confidential, and compassionate.
Meanwhile, Akanksha Vyas (36), co-founder and CTO, brought deep technology expertise. A computer science graduate and former health-tech entrepreneur, she joined after personally experiencing the platform’s impact. Together, they combined empathy and engineering to rethink how women access care.
Starting With a Chat, Not a Clinic
Unlike traditional telemedicine platforms, Pinky Promise begins with text-based consultations. Women message registered gynaecologists just as they would text a friend. This design increases honesty and comfort, particularly for sensitive concerns like contraception, PCOS, or sexual health.
Importantly, the platform complies with Indian telemedicine guidelines. Doctors recommend in-person visits when necessary and prescribe only legally permitted medications. By blending discretion with medical rigour, Pinky Promise ensures both safety and accessibility.
Technology Built for Women’s Health
The app uses Google DialogFlow and Flutter to create a seamless chat experience. However, the team does not rely solely on generic medical AI models. Instead, they are building specialised systems tailored to women’s health contexts. AI assists doctors with triaging symptoms, drafting responses, and streamlining documentation — but clinicians retain full decision-making authority.
Data privacy remains central. The platform encrypts all information and allows users to delete their data within 24 hours upon request.
Doctors at the Core
Today, four registered gynaecologists consult on the platform, supported by senior specialists. Doctors’ Medical Registration Numbers appear on prescriptions, ensuring transparency. As Dr. Pooja Jain notes, digital workflows reduce administrative burdens and allow doctors to focus on counselling and clinical judgement.
Scaling Access and Impact
Pinky Promise now serves over 400,000 active users across India, including remote regions. With consultations priced at ₹99, the platform removes financial barriers. Nearly 30% of users manage chronic conditions like PCOS or endometriosis through structured, long-term digital care programmes.
For many women who had never visited a gynaecologist before, Pinky Promise became their first trusted healthcare experience. Ultimately, the platform demonstrates that when technology prioritises empathy and trust, healthcare becomes not only accessible—but transformative.