Today, we bring you the inspiring journey of 17-year-old Som Sengupta, the young innovator behind the groundbreaking mobile app, KnowUr Medicine. This app is transforming the way people understand their prescriptions—one scan at a time.
A Problem Hidden in Plain Sight
Som’s idea was born from a moment of concern and empathy. He watched his family’s household helper frown at a new medicine label, unable to decipher the English instructions. For her and millions of others across India, medical information in English creates more confusion than clarity.
Som realized this wasn’t an isolated problem. A staggering study on prescription adherence revealed that over 45% of patients misunderstood dosage or frequency when instructions were not in their native language. Considering that only about 10% of Indians speak English fluently, this gap posed a serious public health risk.
From Concern to Code: Som’s Turning Point
Moved by this realization, Som decided to act. He began developing an app that could bridge this communication gap and help people understand their medicines—safely and independently. The result was KnowUr Medicine, a simple yet powerful tool.
How It Works: Scan and Translate
With KnowUr Medicine, users can scan any medicine label and instantly receive vital information—name, ingredients, dosage instructions—in the language they understand best. Whether it’s Hindi, Bengali, Marathi, or any other widely spoken Indian language, the app makes comprehension effortless and accurate.
The Moment That Changed Everything
As per the press release, the first time Som tested the app and heard it read out the instructions in flawless Hindi, he felt more than pride—it was the sound of empowerment. It wasn’t just technology working; it was lives being safeguarded through understanding.
Promoting Health Equity Through Inclusion
At its core, KnowUr Medicine promotes health equity and inclusion. By making medical information accessible in native languages, it empowers users to make informed decisions, avoid dangerous mistakes, and take control of their health with confidence.
Looking Ahead: Building a Healthier, Safer India
Som Sengupta’s story reminds us that innovation doesn’t need to be complicated. Sometimes, all it takes is empathy, insight, and the will to make a difference. With KnowUr Medicine, he is not just solving a problem—he’s creating a safer, more inclusive future for all.