On the occasion of World Cancer Day, Kamineni Hospitals launched a public awareness campaign to help individuals understand their cancer risk based on family history and genetics. As part of the initiative, people can give a missed call to 040-6905 9100 between February 4 and 10, 2026, to receive a free expert consultation.
Encouraging Early Risk Identification Through Family History
As per the press release, the campaign specifically targets individuals with one or more relatives diagnosed with cancer. Since inherited genetic factors contribute significantly to certain cancers, early identification of risk plays a crucial role in prevention and timely intervention. To further support participants, Kamineni Hospitals is offering a 20% concession on doctor-recommended diagnostic tests during the campaign period.
Understanding Hereditary Cancer Risk
Medical experts highlight that while cancer can affect anyone, nearly 10% of cancers are hereditary, resulting from inherited changes in specific genes. Cancers such as breast, ovarian, endometrial, prostate, and colorectal cancer, especially when diagnosed at a young age or occurring in multiple family members across generations, strongly indicate the need for genetic evaluation.
By identifying genetic risk early, individuals can benefit from targeted screening, preventive strategies, and personalised care, significantly improving long-term outcomes.
Experts Emphasise the Role of Genetic Counselling
Highlighting the importance of family history, Dr. Annie Q Hasan, Senior Consultant and Head, Department of Genetics and Molecular Medicine, Kamineni Hospitals, said, “Family history is often the first warning sign of inherited cancer risk. Genetic counselling enables accurate risk assessment and supports timely surveillance and preventive interventions, which can greatly improve patient outcomes.”
Reaching Families Before Symptoms Appear
Reinforcing the campaign’s community focus, Dr. Gayatri Kamineni, Chief Operating Officer, Kamineni Hospitals, said, “Many people tend to ignore family history until symptoms appear. Through this missed call initiative, we aim to encourage families to come forward, understand their cancer risk early, and take proactive preventive steps.”
Comprehensive Genetic Services at Kamineni Hospitals
Kamineni Hospitals houses a dedicated Department of Genetics and Molecular Medicine, staffed by board-certified genetic counsellors. Working closely with oncology and allied specialties, the team provides comprehensive cancer risk assessments and personalised management plans, ensuring a coordinated and patient-centric approach to cancer prevention and care.