Novo Medi Sciences Pvt. Ltd. (Novo Group) has announced the launch of G.A.U.R.I. (Generating Awareness on Underprivileged Girls’ Right to Immunization), a nationwide awareness-led vaccination mission aimed at spotlighting and safeguarding the immunisation rights of underprivileged girl children across India. At the core of the initiative lies a simple yet powerful belief: protecting a girl child’s health should never depend on privilege, geography, or circumstance.
Through G.A.U.R.I., Novo Medi Sciences seeks to convert awareness into action—beginning with something as accessible as a missed call. Over the course of the campaign, the company aims to reach millions of Indians and provide vaccination to thousands of underprivileged girls using NEXIPOX PLUS®, its chickenpox vaccine, helping protect them against a potentially serious yet preventable disease.
Bridging the Awareness Gap Through Collective Action
In a country as vast and diverse as India, limited access to preventive healthcare often stems not from lack of intent, but from gaps in awareness and reach. Addressing this challenge, G.A.U.R.I. invites citizens to become part of a collective public health movement through a simple, cost-free missed call.
By giving a missed call to 9555-466-000, people across regions, languages, and socio-economic backgrounds can support Novo Medi Sciences’ commitment to vaccinating underprivileged girls with NEXIPOX PLUS®. Each missed call not only raises awareness about the importance of timely immunisation but also helps translate public participation into tangible preventive care on the ground.
Campaign Timeline and Transparent Engagement
As per the press release, the missed-call awareness phase of G.A.U.R.I. commenced on 24 January 2026, National Girl Child Day, and will continue until 30 March 2026, allowing sustained participation over several weeks. This extended timeline reflects the campaign’s intent to move beyond a single-day observance and foster long-term awareness and engagement.
To ensure transparency and build trust, the campaign’s impact and reach will be tracked through a dedicated microsite that displays a live count of missed calls received. Every participant will receive an acknowledgement in the form of a thank-you voice message and SMS, along with a link to the microsite (www.gauribynovo.com), reinforcing how individual actions collectively drive real-world change.
Leadership Perspective on Inclusive Preventive Healthcare
Sharing her perspective, Forum Bhagat, Managing Director, Novo Medi Sciences Pvt. Ltd. (Novo Group), emphasised the philosophy behind the initiative.
“G.A.U.R.I. reflects our belief that sustainable public health impact is built through awareness, intent, and collective participation—often through simple, accessible actions. Building on last year’s free vaccination drive for underprivileged girls, we are now scaling this effort into a nationwide mission. What makes G.A.U.R.I. unique is its inclusivity. People contribute not through money, but by amplifying awareness and enabling access. When thousands of small actions come together, they create meaningful momentum for long-term preventive healthcare,” she said.
Responsible Implementation and Medical Oversight
While G.A.U.R.I. begins with awareness, its impact is firmly anchored in responsible execution. The vaccination phase that follows the awareness drive will be supported by qualified healthcare professionals to ensure that vaccines are administered safely, ethically, and in line with established medical guidelines.
In addition, healthcare professionals will actively engage with communities, helping families understand the importance of immunisation and guiding them toward appropriate preventive care, thereby strengthening trust and uptake at the grassroots level.
Support from Child Rights Advocates
Welcoming the initiative, a spokesperson from CRY (Child Rights and You) said, “We sincerely appreciate Novo Medi Sciences for their commitment to empowering India’s children.”
A Missed Call That Makes a Lasting Difference
Through G.A.U.R.I., Novo Medi Sciences reminds the nation that a missed call is never truly ‘missed.’ Instead, it becomes a quiet yet powerful act of support—simple, free, and accessible to every Indian. Without spending a single rupee, anyone can contribute to a larger purpose and take pride in supporting the health rights of underprivileged girls.
When thousands of such individual actions come together, they form a collective statement—one that affirms that no girl should ever miss her chance at a healthier future simply because of the circumstances she was born into.