Philips, a global health technology leader, has announced a strategic collaboration with Cent to advance preventive diagnostics and early health-risk detection in India. The partnership combines Philips’ advanced medical imaging technologies with Cent’s preventive health screening model. Together, the companies aim to explore new approaches to identifying potential health risks earlier and supporting a more proactive approach to healthcare.
Advancing Preventive Healthcare Through Imaging
Healthcare systems worldwide are increasingly shifting from reactive disease management towards predictive and preventive care. As this transformation accelerates, advanced technologies that can identify health risks at an earlier stage are becoming increasingly important. As part of the collaboration, Philips will deploy its helium-free, wide-bore 70 cm 1.5T MRI systems with AI-enabled SmartSpeed image acceleration at Cent’s preventive health screening centres. The technology is expected to enhance the screening experience, support high-quality imaging and improve MRI workflow efficiency. In addition, the collaboration will evaluate its potential across neurological, spine and oncology-related indications, as well as broader risk-assessment pathways.
Evaluating MRI for Preventive Screening
The collaboration will also assess MRI protocols, clinical workflows and operational requirements needed to support preventive screening and risk assessment among asymptomatic individuals. By evaluating these approaches, Philips and Cent aim to understand how advanced imaging and artificial intelligence can contribute to earlier identification of potential health risks, even before symptoms emerge.
Philips Highlights Role of AI and Advanced Imaging
Bharath Sesha, Managing Director, Philips Indian Subcontinent, said innovation can play an important role in shifting healthcare towards prevention and early intervention. He said advanced imaging technologies and AI-enabled solutions can support earlier identification of health risks, strengthen diagnostic confidence and improve patient experiences. “Through our collaboration with Cent, we look forward to exploring innovative approaches that can help strengthen preventive diagnostics and support better health outcomes for more people,” Sesha said.
Cent Focuses on AI-Led Preventive Screening
Anshul Khandelwal, Co-founder, Cent, said the company is focused on developing AI-led research and preventive screening solutions that can make health assessments more precise, scalable and effective for asymptomatic individuals. He said the collaboration with Philips will help explore new imaging protocols, clinical workflows and risk-assessment models designed specifically for preventive healthcare. “For India, where too many serious conditions are still detected only after symptoms appear, strengthening early detection is critical,” Khandelwal said. He added that Cent aims to develop the clinical and technological infrastructure required to identify health risks earlier and enable timely intervention at scale.
Partnership Aims to Enable Earlier Risk Detection
The Philips-Cent collaboration reflects a shared focus on using innovation, medical imaging, artificial intelligence and research to strengthen preventive healthcare. As reported by pharmabiz.com, the partnership aims to contribute to a healthcare model that is more proactive, personalised and focused on early risk detection and intervention. By combining advanced imaging with preventive screening, the companies will explore how technology can help identify potential health risks earlier and support better health outcomes in India.