PregaNews, India’s leading pregnancy detection brand from Mankind Pharma, has released a new digital film ahead of International Women’s Day to encourage open conversations about postpartum experiences. The initiative highlights a phase of motherhood that often receives limited attention despite being emotionally and physically demanding.
Through this campaign, the brand aims to create greater awareness and support for new mothers navigating the postpartum period.
Shedding Light on Postpartum Challenges
In India, nearly one in five mothers experiences Postpartum Depression. However, many women continue to struggle silently because they fear judgment or misunderstanding.
As per the press release, the campaign film addresses this issue by portraying how postpartum difficulties are frequently normalised in everyday conversations. New mothers are often expected to accept emotional strain, exhaustion, and physical discomfort as an unavoidable part of motherhood. As a result, many hesitate to share their true feelings.
Through relatable situations and authentic storytelling, the film encourages families and communities to foster a more supportive environment where women can speak openly about their postpartum experiences without hesitation.
Supporting Women Beyond Pregnancy
The initiative reflects PregaNews’ broader commitment to supporting women beyond pregnancy detection. The brand recognises that motherhood involves not only physical changes but also significant emotional transitions.
By focusing on postpartum wellbeing, the campaign seeks to promote awareness and encourage compassionate conversations around maternal mental health.
Brand Perspective on the Campaign
Commenting on the initiative, Joy Chatterjee said, “At PregaNews, we believe that supporting women goes beyond pregnancy detection. Motherhood is a deeply personal journey, and every woman deserves understanding and empathy during this transformative phase. Through this campaign, we hope to encourage meaningful conversations around postpartum experiences and help create an environment where women feel heard, supported, and reassured.”
Creative Vision Behind the Film
Shweta Bhuchar and Gaurav Bhardwaj conceptualised and executed the campaign through their production house SG Dream Media. The creators focused on depicting the quiet realities that many new mothers face but rarely articulate.
As a result, the film presents a sensitive and realistic portrayal of postpartum emotions, encouraging viewers to recognise and acknowledge these experiences.
Expanding the Brand’s Role in Women’s Health Conversations
With this Women’s Day initiative, PregaNews continues to evolve from being a trusted pregnancy detection brand into a broader advocate for women’s health conversations. The campaign reflects the brand’s effort to address not only key milestones such as pregnancy confirmation but also the complex realities that follow motherhood.
The campaign film is currently live across PregaNews’ digital platforms.