Yellow Fertility, one of India’s most affordable fertility care providers, has entered into a strategic partnership with CARE IVF to strengthen access to structured, evidence-based fertility treatment across Eastern and North-Eastern India. This collaboration addresses the steadily rising demand for advanced reproductive healthcare in these regions.
Plans to Open Eight New Centres Over Two Years
As part of the agreement, the two organisations plan to establish eight additional fertility centres across key locations in the East and North-East over the next two years. Through this expansion, they aim to make in-vitro fertilisation (IVF) and assisted reproductive technology (ART) services more accessible and affordable, while significantly reducing the need for patients to travel long distances for treatment.
Collaboration Begins in Kolkata
Initially, the partnership will focus on two existing CARE IVF centres in Kolkata. These centres provide a comprehensive spectrum of fertility services, including IVF, intrauterine insemination (IUI), fertility preservation, advanced ART procedures, and personalised treatment plans. As a result, patients will benefit from standardised clinical protocols, experienced medical teams, and integrated care systems designed to enhance treatment outcomes.
Focus on Quality-Driven Expansion
As reported by Biospectrum India, commenting on the collaboration, Ambika Bhaik, CEO of Yellow Fertility, said the partnership aligns with the organisation’s long-term and carefully planned growth strategy. “We have focused on scaling our operations without compromising on clinical quality or ethical standards. CARE IVF brings strong regional understanding and deep clinical expertise, making it a valuable ecosystem partner as we expand our presence in Eastern and North-Eastern India,” she said.
Growing Demand for Fertility Care in the Region
Echoing this view, Dr Mukesh Sirohia, Partner and Director at CARE IVF, noted that Eastern and North-Eastern India are rapidly emerging as important markets for fertility care. He attributed this trend to shifting demographic patterns and increasing awareness about fertility treatment options.
Together, Yellow Fertility and CARE IVF aim to bridge critical gaps in access to quality reproductive healthcare and support more couples on their fertility journey across the region.